This book is by Shelly Sanchez Terrell
She is a teacher trainer, instructional designer, and online instructor. She is the co founder of the award winning #edchat movement. Her website is on the top, but I will also put it here as well: Basically she is what I want to be when I grow up.
I first “met” Shelly Sanchez Terrell when I listed to her webinars on SimpleK12.org. I will be conducting webinar this month. (Later on details and shameless self promotion). Her webinars are wonderful and instructional. Later this month an conference “The 30 Goals Free E-Conference, July 16th-20th” will be based on her book.
The schedule looks great and I am sure that you all will learn a lot. The conference will be wonderful and it will be over ChatWing. This can be installed on your smartphone or google device. I am not sure about the iPhone, though. Check on the intro and the schedule on this link: http://www.30goals/conference.html